The Rise of Machine Customers

The Rise of Machine Customers

The next phase of the digital economy isn't being driven by human users—it is being driven by machines. As autonomous agents move from basic assistants to sophisticated purchasing systems, the relationship between brand and buyer is being fundamentally rewritten.

The next phase of the digital economy isn't being driven by human users—it is being driven by machines. As autonomous agents move from basic assistants to sophisticated purchasing systems, the relationship between brand and buyer is being fundamentally rewritten.

Join us for an exclusive, intimate gathering designed to decode the rise of the "Machine Customer." This event moves past the hype to provide a practical roadmap for the most consequential shift in modern business.

Key Takeaways:


  • The Five Types of Machine Customers: Identify the autonomous buyers already active in your market.

  • The Three Altitudes of Agentic Commerce: A framework to assess your organization's readiness for non-human revenue.

  • The New CX Strategy: How to remain differentiated when an algorithm, not an emotion, is making the buying decision.


Equip yourself with the strategic tools to lead the next decade of customer relationships.


Note: this is an offline event, please register only if you are able to attend in person. Address: 33/F, Lee Garden One, 33 Hysan Ave, Causeway Bay, Hong Kong 00852




Speakers


Katja Forbes

Author of Machine Customers: The Evolution Has Begun

LinkedIn


Katja Forbes is a global keynote speaker, strategist, and author defining one of the most consequential shifts in modern commerce…the arrival of the machine customer.


As the world's leading voice on Machine Customer Experience, Katja helps executives understand what happens when AI agents, autonomous systems, and algorithmic buyers don't just assist your customers, they become them.


Her book, Machine Customers: The Evolution Has Begun, carries a foreword from Gartner Distinguished VP Don Scheibenreif. She is a two-time CX Network Top 50 AI Leaders in CX honoree, an expert contributor to global research on agentic commerce, and a collaborator with research and commercial firms on the emerging field of machine customer strategy.


With more than 30 years spanning global financial services, consultancy, and executive leadership across Asia, Europe, and Australia, Katja brings rare commercial depth to a topic drowning in hype.


Her keynotes are known for cutting through the noise, leaving senior audiences with a framework they can act on before they've left the room. Katja is based in Australia and speaks globally.




Nickey Khemchandani

Founder of Collective Global; Co-Founder and CTO of BSD Education

LinkedIn


Nickey Khemchandani is a polyglot technologist & marketer that focuses on building, growing and evolving businesses through technology innovation.


Nickey has been leading the technological and digital vision of BSD Education as its co-founder and Chief Technology Officer. Throughout his leadership, he has helped BSD develop a revolutionary EdTech solution that is enabling educators around the world (25 countries) bring digital skills to their students (150,000+).


He has over 15 years of experience in developing and scaling technology solutions. He utilizes best-in-class product development techniques to help businesses go from ideation to launching revenue generating products. In addition, his expertise in digital marketing helps drive scale for businesses and enables teams to harness the power of data. Corporations globally seek his expertise in designing large scale digital transformation projects. 


His passion for technology and businesses has led him to be featured across several leading publications and books. He has been invited to speak at international conferences around the topics of technology application in various industries. His vision is fuelled by his desire to enable others through technology.




Dora Tse

Director of Data & AI team, Lenovo LPS

LinkedIn


Dora has 27+ years of Experience from Silicon Valley, APAC and Hong Kong in Data and Digital who has involved many global innovation, R&D and projects experience, she has completed one M&A exit entrepreneur exp and 2 M&A career experience before. She was founder of Explora who specialized in Data & AI for 9 years before Explora was acquired by Lenovo LPS at year 2024.


She is educated and graduated from USA, and she was officially trained through private CEO coaching program for past 7 years since 2018, then attended Yale University to complete her “Woman leadership” certification program in 3 months leadership program from 2021 and finished the “AI strategy for Business transformation” certification at Kellogg Northwestern University.

FAQs

Q. Is the event FREE to attend?

The event is FREE to attend.

Q. Is it an event only for women?

The event is designed primarily for women professionals. However, we warmly welcome men and others to join us. Kindly note that She Loves Data reserves the right to decline registrations that may not align with the webinar’s focus.

Q. What if something comes up and I need to retract my registration?

If you can’t make it, please be considerate and let us know as early as possible by responding to our reminder emails or by emailing support_hk@shelovesdata.com.



Location

Hong Kong

Date

May 17, 2026

1:30 - 4 p.m. HKT

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Singapore 068877

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Address

She Loves Data Ltd.
36 Robinson Road, #20-01 City House
Singapore 068877

Contacts

info@shelovesdata.com

Join our community
Follow us
Team member work
Team member work

© She Loves Data. All rights reserved.

Logo
Address

She Loves Data Ltd.
36 Robinson Road, #20-01 City House
Singapore 068877

Contacts

info@shelovesdata.com

Join our community
Follow us
Team member work
Team member work

© She Loves Data. All rights reserved.