She Loves Data and The Martech Weekly Collaborate to Enable Women in Digital Marketing Amidst the Digital Revolution
(Singapore, July 2023) She Loves Data (SLD), a global organization with more than 25,000 members, dedicated to helping women enter and excel in the data and digital industries, has joined forces with The Martech Weekly (TMW), an industry-leading global media and research company, to drive positive change, foster diversity, and address the increasing demand for talent in the rapidly evolving digital marketing landscape.
The digital revolution has led to an explosion of marketing technologies, transforming the way businesses engage with customers. According to Chiefmartec.com, the 2023 marketing technology landscape supergraphic showcases 11,038 solutions. This is nearly twice the 6,829 solutions it reported in 2018, demonstrating the industry’s growth and complexity.
Recognizing this demand for talent, She Loves Data is committed to enabling women in data and digital marketing, by continuing to provide its popular upskilling certificate courses for free, in addition to other programs like mentoring, networking and provision of job opportunities at top martech and data companies. Studies show that gender diversity in the workforce leads to better business performance and innovation. According to McKinsey & Company, companies with diverse executive teams are 33% more likely to outperform their peers.
To support this mission, The Martech Weekly, represented by Juan Mendoza, Founder and Editor-in-Chief, will contribute a significant portion of proceeds from their inaugural TMW 100 Martech Innovators Awards to She Loves Data’s initiatives. This contribution will help support the talent gap by providing women access to SLD’s mentorship programs, educational workshops and scholarships.
The TMW 100 Awards aims to bring clarity to the marketing technology industry by ranking the most innovative marketing technology companies from 1st to 100th place globally. Applications are open until 25 August 2023 and the winners will be announced at the MOps-Apalooza live event in Anaheim California on 27 November 2023.
“We are thrilled to collaborate with The Martech Weekly to empower women further in the data and digital marketing fields,” said Jana Marle Zizkova, Co-founder and CEO of She Loves Data. “As the industry continues to evolve, it is vital to have diverse talent driving innovation. By providing resources and opportunities, we can equip women with the skills necessary to thrive in this dynamic landscape.”
According to a study by Women in Marketing Technology, women only occupy 26% of marketing technology leadership roles, despite studies that underline the importance of diversity in the martech space.
“Our collaboration with She Loves Data aligns with our commitment to celebrating innovation and promoting diversity in martech,” said Juan Mendoza. “The digital marketing landscape thrives on fresh ideas and diverse talent. By supporting She Loves Data’s initiatives, we contribute to narrowing the gender gap, and fostering a more vibrant and innovative industry.”
Martech providers and the companies that use their platforms can support by participating in the TMW 100 Awards, the world’s first independent awards platform that champions innovation in the global martech industry.
For more information about The Martech Weekly and the TMW 100 Awards, please visit: https://www.themartechweekly.com/tmw100/ .
She Loves Data launches new digital certification program with Meta, INSEAD and Meiro as pioneering partners
Collaboration aims to deliver foundational training in digital marketing and analytics
SINGAPORE / 1 December 2022
She Loves Data, a Singapore-headquartered global non-profit social enterprise with a mission to inspire women around the globe to become active contributors to an increasingly data-driven world, today announced the launch of a new digital certification program, in collaboration with Meta as the chairing partner organization. The foundational training program targets professionals looking to upskill and gain basic knowledge in digital marketing, new and upcoming digital trends and digital analytics.
The program, called SLDxDigital, will pilot in Asia Pacific for the first round of courses. The training will be delivered virtually by trainers from various domains of digital marketing and analytics, and are free of charge. The program will include New Trends in Digital (web3, NFT, Metaverse, etc), Digital Analytics, and Digital Marketing for data-driven marketers. Participants will get a digital certification at the end of the program.
“The digital world is extremely dynamic and is continuously evolving. As such, there is a strong need for organisations in the ecosystem to provide avenues for professionals to update their knowledge and skill sets to remain relevant in the field. She Loves Data’s mission to empower women through essential skills training extends into this domain. We are excited to be embarking on this journey with Meta as the first partner and hope to impact the lives of hundreds of professionals in the region, before we expand the programme to other regions globally,” said Jana Marle – Zizkova, co-founder and volunteering CEO at She Loves Data.
The first set of foundational training will be delivered by March 2023, where participants can look forward to three courses with an average of three to five modules per training. She Loves Data will provide the structure for the curriculum for each course, and identify the instructors for each module, in consultation with content partners like Meta. The non-profit organization will also have the quality of the curriculum validated through external domain experts.
“Data-driven marketing has been growing rapidly across the world and especially in APAC. Women continue to be underrepresented in digital marketing and analytics roles. We know that access to education and certification degrees is crucial to achieving diverse talent inclusion. At Meta, we design policies to promote representation of women in digital careers. Our marketing science teams have always supported She Loves Data and we are now excited to uplevel our partnership with an innovative curriculum to train the next generation of digital marketing and analytics experts. With this, we hope to enable women to unlock opportunities in this dynamic field while building a more inclusive industry,” said Georges Mao, Director of Marketing Science at Meta and Co-chair for the SLDxDigital Advisory Board.
Supporting the program are also Meiro, the customer data platform provider, and INSEAD, one of the world’s leading and largest graduate business schools. As part of the program kick-off, David Dubois, Associate Professor of Marketing from INSEAD will be joining the program as part of the Advisory Board.
As the program grows, She Loves Data will invite other partners in the digital marketing ecosystem, who will form part of its Digital Advisory Board, to join hands and contribute to the curriculum. To support She Loves Data as a corporate partner, please email [email protected].
Participants who are interested to pre-register for the program may do so here.
She Loves Data Public Relations: [email protected]
About She Loves Data
She Loves Data is a not for profit social enterprise that inspires women to become active contributors to an increasingly data-driven world. Founded in October 2016 in the smart city of Singapore, we provide free training sessions, workshops, mentorship programmes and networking opportunities that help women upskill and develop careers not only in tech. Our expanding global presence includes 18 chapters in Australia, Armenia, Cambodia, the Czech Republic & Slovakia, Hong Kong, India, Indonesia, Malaysia, New Zealand, Nigeria, the Philippines, Vietnam, South Africa, the United Kingdom and the United States.
About INSEAD, The Business School for the World
As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. Our research, teaching and partnerships reflect this global perspective and cultural diversity.
With locations in Europe (France), Asia (Singapore), the Middle East (Abu Dhabi), and now North America (San Francisco), INSEAD’s business education and research spans four regions. Our 165 renowned Faculty members from 42 countries inspire more than 1,500 degree participants annually in our Master in Management, MBA, Global Executive MBA, Specialised Master’s degrees (Executive Master in Finance and Executive Master in Change) and PhD programmes. In addition, more than 11,000 executives participate in INSEAD Executive Education programmes each year.
INSEAD continues to conduct cutting-edge research and innovate across all our programmes. We provide business leaders with the knowledge and awareness to operate anywhere. Our core values drive academic excellence and serve the global community as The Business School for the World.
For more information, visit www.insead.edu
Meiro is a self-funded tech startup based in Singapore with a strong presence in Southeast Asia, Australia, and Central Europe. Meiro works with organizations going through digital transformation with the aim of engaging customers real time in a highly personalized way.
Meiro Customer Data Platform (CDP) unifies all of the company’s customer data (from online/offline touchpoints) into one easy-to-use platform. CDP enables businesses to maximize customer lifetime value, and execute retention and acquisition strategies with the goal of increasing revenue & ROI, and optimizing advertising & marketing budgets while creating outstanding customer experiences.
Meiro has transformed corporations in finance, retail, e-commerce, telecommunications, and FMCG industries across the globe by assisting in optimizing the customer’s experience. Beyond that, Meiro has a strong social mission of driving diversity and inclusion in the technology space as the founding partner of the non-profit organization, She Loves Data. To learn more about Meiro, visit www.meiro.io