SLDxDigital: Module 2- Digital Analytics
About the Program Module
Discover the foundation of digital analytics, including data collection, types, and the exciting prospects of a cookieless future. Gain expertise in measuring marketing channels, from web and social media analytics to email and mobile analytics. Learn how to optimize your campaigns, analyze results, and communicate insights effectively. Dive into the holistic customer journey, understanding the value of customer analytics and activation.
The Digital Analytics module consists of four classes:
01. Foundation of Digital Analytics – 24 June 2023, 4pm SGT
02. Measure & Optimise Marketing Channels – 1 July 2023, 4pm SGT
03. Measure & Optimise Marketing Campaigns – 8 July 2023, 4pm SGT
04. Understand & Measure the Holistic Customer Journey – 15 July 2023, 4pm SGT
Each class will be delivered on a Saturday.
Participants who complete all four classes and pass assessment with required points, will receive She Loves Data certification badge.
Please note that registering for this Module you are automatically registering for all 4 classes!
Speakers:
Director of Client Services, Meiro
As a member of Meiro’s management team, Quinn leads the delivery of data integration and Customer Data Platform implementation projects for its largest clients in Asia Pacific by serving as a bridge between the business decision makers and technical experts. In her role, she advises her clients in activating data for personalizing customer engagement, optimizing business processes and operationalizing digital transformation initiatives.
Quinn also volunteers as an Instructor on data analytics for She Loves Data, a non-for-profit organization with a mission to nurture the data science, business intelligence & analytics community and inspire more women in pursuing careers in these fields.
Marketing Science Partner, Meta
Gianna is a marketing science practitioner who specializes in ads measurement to drive business growth, primarily in the industries of CPG, Financial Services and Retail. Prior to Meta, she worked on the client side to lead research and insights functions.
Marketing Science Partner, Meta
Rita is a Marketing Science Partner at Meta in Sydney, Australia. Her roles and responsibilities include using advanced analytics and data solutions to help our largest advertisers in Australia and New Zealand optimise their marketing spend and implement effective paid marketing strategies via the use of experimentation strategy, attribution techniques and measurement solutions.
Rita is a data science and analytics professional with 6+ years of experience in analytics, data science and marketing technology across different industries such as technology, finance, government and education. She is passionate about helping drive business decisions with smart experimentation and data science solutions. Outside of work, she enjoys baking, indoor climbing and studying towards her Master in Mathematical and Statistical Modelling.
MarTech Solutions Director, Kinesso
I am a Martech Solutions Director with about 15 years of experience in the advertising and marketing industry. I am passionate about using technology to drive business growth and success. I specialize in helping businesses develop and implement effective martech strategies that align with their goals and objectives, and have a proven track record of delivering results for clients across a range of industries. On a personal note, I am half Brazilian, half Australian, I love nature and sports and my favourite travel destination is Iceland. I’ve only been there once but can’t wait to visit again.
Solutions Partner APAC, Publicis
Bhavna has over 13 years of agency experience, specializing in digital marketing. She is currently a Solutions Partner, APAC at Publicis Groupe. Her expertise lies in performance marketing, integrated marketing, ad tech, and measurement frameworks. Bhavna is focused on a results-oriented approach, placing a strong emphasis on leveraging digital platforms and data-driven strategies to create cross-channel audience plans for clients. She has successfully executed campaigns across various verticals and markets across the North America and APAC region. Her proficiency extends beyond media planning and activation, as she possesses a keen eye for identifying ideal measurement frameworks, setting key performance indicators (KPIs), and managing comprehensive learning agendas and defining a story out of all the numbers and data available on hand.
Marketing Science Partner, Meta
As a Marketing Science Partner at Meta, Aimy brings 10 years of industry experience to help advertisers achieve their goals through digital measurement and improved advertising effectiveness. With a background in research agencies, client-side, and now publisher-side roles, Aimy is passionate about unlocking the value of data and analytics to make better decisions and drive business impact, with a specific passion in Market Mix Models.
Marketing Science Partner, Meta
I currently serve as a Marketing Science Partner at Meta, where I play a crucial role in assisting advertisers in Southeast Asia by leveraging data-driven insights to optimize marketing budget allocation and enhance the overall performance and effectiveness of their marketing strategies on the Meta platform.
With a background in Product, Technology, and Analytics, I possess a wealth of experience spanning nine years, specializing in crafting innovative solutions and products that generate substantial value for businesses. By merging my passions for product development, data analytics, machine learning, data visualization, and product design, I have successfully engineered scalable products and analytical solutions for esteemed Fortune 500 clients within diverse industries, including retail, healthcare, and technology sectors.
Analytics Translator, Blogger for attributiongal.com, Head of Analytics, The Lumery
A puzzle-loving data geek who jumped the fence from specialist and generalist and back again. Cutting her teeth collecting scout badges across search, social media, content marketing, email automation and CRO, Kate now combines her breath of omnichannel experience to help marketers unearth customer insights and attribute the impact of their strategies.
FAQ
Q. Is it free to join?
A. Yes! Participation is free, but slots are limited, so please register early!
Q. I’m based out of APAC. Can I still join?
A. Absolutely! This is an worldwide online event. You can join from any part of the world.
Q. Is it only for women?
A. This online webinar is open to all professional men and women. #HeLovesData too!
By registering you understand that the details you provide during the registration process will be collected and used by She Loves Data. Photographs and/or videos may be taken at the event. By taking part in this event you grant the event organizers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for publicity and/or marketing purposes. This might include (but is not limited to), the right to use them in their printed and online publicity materials, social media, and press releases
