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A Beginner’s Guide to Martech: Google Marketing Platform & Digital Analytics Landscape
06/05/2021by Effie

A Beginner’s Guide to Martech: Google Marketing Platform & Digital Analytics Landscape

 

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Are you aware of the current Digital Analytics landscape and where it’s headed?
Are you using Google Analytics to its full capacity?

Deep dive into the Google Analytics platform. Learn the tips and tricks to maximize the benefits of using the platform. Learn how to set up your GA account properly. Track your data. Optimize your marketplace.
Understand the Google advertising stack (GA, GMP, DV360, etc.).
Be prepared for a cookie less future and how data privacy laws will impact your data tracking and marketing activities.

Sign up now and learn from this FREE Webinar on Martech in collaboration with Sparkline.

 

FAQ

Q. Is it free to join?
A. Yes! Participation is free, but slots are limited, so please register early!

Q. I’m based outside of APAC. Can I still join?
A. Absolutely! This is a Virtual/Online event. You can join from any part of the world.

Q. Is it only for women?
A. This online webinar is open to all professional men and women. #HeLovesData too!

Q. What if something comes up and I need to retract my registration?
A. Please be considerate and let us know if you won’t be able to attend the online meetup a day in advance, so we can offer your place to somebody else.

Contact us and we’ll help you.
The email you need is [email protected]

 

 

Speakers

 

Tina Ahmed
Account Manager SE Asia @Sparkline
Tina is Sparkline’s Account Manager for APAC working closely with the BD team across SE Asia supporting the project delivery for their customers across the region. She has over 5 years of experience of integrated marketing comms in tech startups, marketing agencies, events and film production industries. For the past 2 years she has been spearheading the integrated marketing activities and Account Management for social media analytics startup Locowise and now ‘Keepme’ which launched in November 2018 Tina will leverages her marketing capabilities, including best practice guidelines, to develop strategies and executing and optimizing campaigns to both build awareness and build lead generation and Account Management for Sparkline.

 

Vanessa Kemp
Data Analyst & Integration Consultant @Sparkline
Before joining Sparkline, Vanessa worked with Global brands such as Michael Page as a Digital Analyst supporting 14 markets Globally to deliver their Analytics Projects and roadmap. Prior to this she spent 3 years in Business Analysis with eClerx, Global Consulting. She began her analytics career at APAC luxury goods brand, Reebonz where she found her passion for Data and has since then developed her career path to offer digital and data solutions for Global brands, analysing their data, providing insights as well as being able to integrate the right analytics technical solutions. It’s thanks to these hybrid skills that Vanessa as a dual Analytics and integration role at sparkline since joining in late 2020!

 

 

 

 

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