Statistics and Experimental design for the data-driven marketer
#DigitalMarketing #Beginner #SocialMedia
Nov 16, 2021 (Tuesday), 05:30 PM to 06:45 PM Singapore Time
AGENDA:
This session covers the fundamentals of statistics necessary for sound data analysis and experimental design to cover media measurement basics.
-> Statistics: Causation and Correlation
-> Fundamentals of statistics being applied in media measurement
-> Conversion Lift and A/B Testing
-> What is experimental design and how does it help digital marketers in media effectiveness measurement
-> How to use Statistics and Experimental Design for a better decision making
Note: Good to have a Digital Marketing background.
Speakers
FAQ
Q. Is it free to join?
A. Yes! Participation is free, but slots are limited, so please register early!
Q. I’m based outside of APAC. Can I still join?
A. Absolutely! This is a world wide online event. You can join from any part of the world.
Q. Is it only for women?
A. The online webinar is an inclusive event and open to all genders. #HeLovesData #zelovesdata too!
Do you have any other question?
Please contact us and we’ll help you: [email protected]
By registering you understand that the details you provide during the registration process will be collected and used by She Loves Data. Photographs and/or video may be taken at the event. By taking part in this event you grant the event organisers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for publicity and/or marketing purposes. This might include (but is not limited to), the right to use them in their printed and online publicity materials, social media, and press releases.
Intro to Ads Measurement for Digital Analyst
#DigitalMarketing #Beginner #SocialMedia
Nov 09, 2021 (Tuesday), 05:30 PM to 07:00 PM Singapore Time
AGENDA:
This session will include the introduction on digital measurement landscape, measurement solutions and case studies.
-> Evolution of ads measurement
-> Measurement journey
-> Assess and Hypothesize
Note: Good to have a Digital Marketing background.
Speakers
FAQ
Q. Is it free to join?
A. Yes! Participation is free, but slots are limited, so please register early!
Q. I’m based outside of APAC. Can I still join?
A. Absolutely! This is a world wide online event. You can join from any part of the world.
Q. Is it only for women?
A. The online webinar is an inclusive event and open to all genders. #HeLovesData #zelovesdata too!
Do you have any other question?
Please contact us and we’ll help you: [email protected]
By registering you understand that the details you provide during the registration process will be collected and used by She Loves Data. Photographs and/or video may be taken at the event. By taking part in this event you grant the event organisers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for publicity and/or marketing purposes. This might include (but is not limited to), the right to use them in their printed and online publicity materials, social media, and press releases.
A Beginner’s Guide to Martech: Google Marketing Platform & Digital Analytics Landscape
Are you aware of the current Digital Analytics landscape and where it’s headed?
Are you using Google Analytics to its full capacity?
Deep dive into the Google Analytics platform. Learn the tips and tricks to maximize the benefits of using the platform. Learn how to set up your GA account properly. Track your data. Optimize your marketplace.
Understand the Google advertising stack (GA, GMP, DV360, etc.).
Be prepared for a cookie less future and how data privacy laws will impact your data tracking and marketing activities.
Sign up now and learn from this FREE Webinar on Martech in collaboration with Sparkline.
FAQ
Q. Is it free to join?
A. Yes! Participation is free, but slots are limited, so please register early!
Q. I’m based outside of APAC. Can I still join?
A. Absolutely! This is a Virtual/Online event. You can join from any part of the world.
Q. Is it only for women?
A. This online webinar is open to all professional men and women. #HeLovesData too!
Q. What if something comes up and I need to retract my registration?
A. Please be considerate and let us know if you won’t be able to attend the online meetup a day in advance, so we can offer your place to somebody else.
Contact us and we’ll help you.
The email you need is [email protected]
Speakers
Demystifying MarTech & AdTech – Understand the newest Trends in Digital Marketing
Let’s demystify some new terms we often hear in connection with Digital transformation.
The modern marketer is working in the ever-changing environment of digital, marketing, and advertising technologies, the ecosystem that produces loads of insights and vast amounts of data every second.
Understand the terminologies and how these can impact your business and your work:
-Cookie less future and the changes in the advertising industry
-Customer Data and the new norms and practices on consumer data protection
-Identity resolution
-Connected identity in omnichannel/cross-device
-Precision targeting
-Exclusion advertising
-Audience management
and other areas to improve the holy grail – the Customer Experience – throughout the digital transformation process.
Followed by a guest – fellow digital marketing professional, and will dwell into discussions like how they keep on top of these trends and what are their tips to progress in the digital marketing industry.
FAQ
Q. Is it free to join?
A. Yes! Participation is free, but slots are limited, so please register early!
Q. I’m based outside of APAC. Can I still join?
A. Absolutely! This is a Virtual/Online event. You can join from any part of the world.
Q. Is it only for women?
A. Just like our regular She Loves Data #MeetUp events, this online webinar is open to all professional men and women. #HeLovesData too!
Q. What if something comes up and I need to retract my registration?
A. Please be considerate and let us know if you won’t be able to attend the online meetup a day in advance, so we can offer your place to somebody else.
Contact us and we’ll help you.
The email you need is [email protected]
Speakers
Quinn Pham
Director of Consulting & Client Solutions @Meiro
Quinn Pham is the Director of Consulting & Client Solutions at Meiro, a self-funded mar-tech startup that empowers businesses to leverage their first-party customer data to create marketing strategies that are effective and precise to optimize performance. Established to guide businesses through digital transformation and increasing customer data management complexity with Customer Data Platform (CDP), Meiro enables business users to have access to data and take action without requiring help from their IT department. As the Director of Consulting & Client Solutions at Meiro, Quinn leads the analyst implementation team to deliver the best technical solution to our clients and provide consultation to the clients’ marketing and digital team to achieve an optimal digital ecosystem and performance marketing. Before joining Meiro, Quinn was a Business Analyst at BGC Group, Analyst, and project manager at Data Driven Co. Quinn holds a degree in Accounting from NTU Singapore.
Ivy is the Strategy & Analytics Lead at F&N Beverages Marketing, a beverage manufacturing company in Malaysia, where she leads in the data analytic capabilities and data-led initiatives to drive improvement, optimization, and growth for the B2B2C and D2C businesses. Before F&N, Ivy was the lead for Consumer & Business Insights in McDonald’s where she played a critical role in shaping components of the market business strategies and developed systems that predict and measure causes of sales progress and profit-building. Passionate about the business to solving problems and possesses a relentless need for investigation and data exploration.
