The key players in the digital ecosystem to oversee the curriculum and ensure the content and training quality.
Director of Marketing Science, Meta
Georges Mao is Director Marketing Science APAC at Meta, and is based in Singapore. Since his joining in 2016,
he & his teams are responsible for helping Meta’s APAC clients and agencies to grow their businesses by
transforming their marketing practices grounded in data & science. This comprise of adopting some best
practices on campaigns, creative or budget planning based on scientific evidence through accurate
measurement of advertising effectiveness.
Georges started his career working at Nielsen, focused on advising growth strategies for CPG brands through
retail purchase panel data. In 1998, he made the leap to digital joining various analytics & measurement start-
ups and advising fortune 500 & digital native companies, helping their adoption of optimized digital marketing
practices through innovative planning & insights.
Prior joining Facebook, Georges led Market Insights for more than 5 years at Google covering Southern
Europe, Middle East and then APAC. He managed to specialize in Online advertising Insights; building teams &
data analytics platforms focused around cross-media planning and video measurement.
Associate Professor of Marketing, INSEAD
David Dubois is a tenured Associate Professor at INSEAD and one of the world’s leading scholar on big data, online consumer behavior and digital transformation. Through his research and teaching, he helps professionals and organizations to unlock valuable customer insights from technology and advanced data analytics.
His work on digital consumer behavior, analytics-driven customer insights, social influence, social media behavior, word-of-mouth and luxury consumption has appeared in top academic journals and is regularly featured in outlets such as The Financial Times, The Economist, The Wall Street Journal, Forbes, or Le Monde, among others. His book “France in the eyes of Google” shows the power of search data in revealing new insights on contemporary France, spanning business, brands, politics and public policy.
A passionate educator, David is the co-director of the Leading Digital Marketing Strategy Programme (on campus and online) and the Driving Digital Marketing Strategy Programme (online) at INSEAD and has delivered dozens of executive education programs or workshops for companies such as Facebook, Cartier, LVMH, Van Cleef & Arpels, Clarins, Pernod Ricard, Ferrero, Auchan, Adecco, Sanofi, Mizuho, ou Hewlett Packard. He is among the top 40 best-selling business case authors in the world. He won the 2017 and 2018 best marketing case awards by the Case Center for his work on L’Oréal Paris’ big data and analytics strategy and the customer experience makeover at AccorHotels. He also won the 2019 EFMD case competition for his case on Air Liquide’s customer-centric digital transformation. David holds a PhD from the Kellogg School of Management.
CEO & Co-Founder, Meiro & SLD
Avid data and diversity advocate, Jana headed teams and country operations at Estee Lauder, Sybase, SAS and Socialbakers.
In 2015 she left the corporate career to start a data consultancy, soon followed by a Singapore based Customer Data Platform (CDP) tech start-up Meiro where she is the CEO. At the same time, Jana co-founded the non-profit movement She Loves Data.
In 2008 & 2009 Jana was named one of the “Top 25 business women” in the Czech Republic and she is featured on the inaugural 2020 “Singapore 100 Women in Tech” list.
Jana is a volunteering mentor of a non-commercial mentoring project for future female leaders My Odyssey. As someone with passion for uncharted territories Jana circumnavigated the world on a 38ft sailboat between 2003-2005.
Impact Measurement, She Loves Data
Dr. Priyanka Dwivedi is a Research Fellow affiliated to Anglia Ruskin University, U.K. Before that, she served as a faculty at Women’s, Gender and Sexuality Studies dept. of Penn State University, U.S A. Dr. Priyanka has a Ph.D. in women’s studies with emphasis on science, tech and society from Center for Women’s Studies at Bangalore University, India and holds MSc. in Sociology from London School of Economics and Political Science, London for which she was awarded the prestigious commonwealth fellowship.
Dr. Priyanka is the recipient of the prestigious Daughter’s day award from Bangalore University for excellence in research. She is gold medalist in Sociology from Madras University and has worked extensively in impact consulting with Indian Institute of Public Administration, Ministry of Consumer Affairs, National Human Rights Commission and the NITI Aayog, Govt. of India.
She has more than 7 years of teaching and research experience and has widely published in peer reviewed journals of international repute. Her research interests relate to women in tech, the newly emerging areas of data bias in AI algorithms and inclusivity in AI designs. When not doing research and consulting, Priyanka enjoys hiking, practising classical dance and listening to podcasts.