SLDxDigital is our new certification program that SLD is delivering for free, aimed at bridging the TALENT GAP by up-skilling women and men for career opportunities in the ever-growing digital domain.
The foundational training program targets professionals looking to upskill and gain basic knowledge in new and upcoming digital trends, digital analytics and digital data-driven marketing.
The Program consists of 3 Modules, with 4 classes each.
Each Module will run over a 4-week period , with 4 online classes delivered on Saturdays. The classes will also be recorded, so participants can also do their learning on-demand. At the end of each class, participants will need to complete an assessment, which they can complete in their own time.
Participants will need to reach required minimum points to get a digital certification at the end of the Module.
Stats/Math/Programming foundations | 1st party data as enabler for personalization and customer experience | AI as a future for digital automation | Web & Mobile Analytics | Attribution and campaign measurement | Marketing Mix Modelling.
Personalization & Automation | Integrated Digital Campaign & Measurement | Data driven Omnichannel marketing | Customer Experience as a key measurement for Digital marketing | Data driven customer acquisition | Precision targeting in advertising.
Georges Mao, Chairman of the Advisory Board
The SLDxDigital Program is backed by an advisory board consisting of digital subject matter experts and practitioners in the field. The role of the advisory board is to help steer the curriculum to ensure its relevance in the industry today, reviewing content to be delivered in the courses.
Our Digital Advisory Board comprises a diverse group of domain experts.