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Market Research Foundation | Developing Market Research Questionnaire

May 11 @ 15:00 - 16:30 SMT

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About She Loves Data Signature Programs

The Certified Signature Programs represent a suite of educational offerings tailored by the dedicated volunteers of She Loves Data, who are not only professionals but also seasoned practitioners in their respective fields. Designed to cater to a diverse range of learners, from beginners eager to learn to seasoned tech professionals looking to sharpen their skills, our programs offer comprehensive insights into the ever-evolving tech landscape.

Upon successful completion of the program, participants will demonstrate their proficiency by achieving at least a 70% score on assessments. To recognize their accomplishment, certificates will be issued through CertifyMe, an advanced Digital Credential Management Software. CertifyMe is committed to enhancing credential visibility and authenticity, and proudly supports She Loves Data in its mission to empower more women in the field of data and technology.
This rigorous standard maintains the certification’s prestige, ensuring it stands as a respected symbol of the participant’s acquired expertise.

 

Date/Time:

May 11, 2024

3:00 PM SGT| 12:30 PM IST | 8:00 AM CET

 

Part 2 | Developing Market Research Questionnaire

This is the 2nd series of Market Research Foundation workshop. Many people know how to create a survey; but only little knows that it is an art itself to design and structured a questionnaire. In market research studies, we deal a lot with questionnaires and this section will guide you to create, not only a sharp-focused MR questionnaire, but also an engaging one.

Points to be covered:

  • Ingredients of a good market research questionnaire for F2F and Online panel
  • Different types of questions
  • How to structure your questionnaire

Global Signature Program: Market Research Foundation series will provide our participants core competencies on Quantitative Research for market understanding and marketing purposes with end-to-end process. It is from developing market research plan, collect relevant data and information, analyze data and report findings, and put the research into action.

 

Speaker

EIMIRA RATNA CHOESIN, Client Lead ,  Director | Kantar

Eimira (Nana) has 13 years experiences in marketing research industry. She has been working on various categories such as personal care, pharma, skin care, beverages, through various quantitative research approach including brand tracking, usage and attitude study, innovation study, and campaign evaluation. 

She has been developing her strength in marketing since studying Marketing in Binus International University and Curtin University for Double Degree Program and pursuing Magister of Creative Marketing at Binus Business School.

She enjoys networking and observe arts and culture – which leads her to her passion of playing and watching tennis, visiting museums and art galleries to broaden her knowledge and leverage her network.


FAQs

Q. Is it free to join?

A. Yes! Participation is free, but slots are limited, so please register early!

Q. Can I join from anywhere in the world?

A. Absolutely! This is a global online event. You can join from any part of the world.

Q. Is it only for women?

A. Just like our regular She Loves Data #MeetUp events, this online webinar is open, to everyone irrespective of gender.

Q. Is this an interactive discussion or just a ‘listen-in’ webinar?

A. Definitely interactive! Your thoughts, feedback and questions are most welcome and will be entertained during the polling and Q&A at the end of the discussion.

Q. Is this a program certified?

A. Yes, this is a certified program. You have to attend all three workshops and get at least 70% in the assessment at the end of the program. After successful completion you’ll receive digital certificate and badge.

Q. What if something comes up and I need to retract my registration?

A. If you can’t join the online meetup, let us know at least a day before, and we’ll be able to offer your spot to someone else on the waitlist. Please email us at [email protected], and we’ll help.


By registering you understand that the details you provide during the registration process will be collected and used by She Loves Data.   Photographs and/or videos may be taken at the event. By taking part in this event you grant the event organizers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for publicity and/or marketing purposes. This might include (but is not limited to), the right to use them in their printed and online publicity materials, social media, and press releases.



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