She Loves Data and The Martech Weekly Collaborate to Enable Women in Digital Marketing Amidst the Digital Revolution
(Singapore, July 2023) She Loves Data (SLD), a global organization with more than 25,000 members, dedicated to helping women enter and excel in the data and digital industries, has joined forces with The Martech Weekly (TMW), an industry-leading global media and research company, to drive positive change, foster diversity, and address the increasing demand for talent in the rapidly evolving digital marketing landscape.
The digital revolution has led to an explosion of marketing technologies, transforming the way businesses engage with customers. According to Chiefmartec.com, the 2023 marketing technology landscape supergraphic showcases 11,038 solutions. This is nearly twice the 6,829 solutions it reported in 2018, demonstrating the industry’s growth and complexity.
Recognizing this demand for talent, She Loves Data is committed to enabling women in data and digital marketing, by continuing to provide its popular upskilling certificate courses for free, in addition to other programs like mentoring, networking and provision of job opportunities at top martech and data companies. Studies show that gender diversity in the workforce leads to better business performance and innovation. According to McKinsey & Company, companies with diverse executive teams are 33% more likely to outperform their peers.
To support this mission, The Martech Weekly, represented by Juan Mendoza, Founder and Editor-in-Chief, will contribute a significant portion of proceeds from their inaugural TMW 100 Martech Innovators Awards to She Loves Data’s initiatives. This contribution will help support the talent gap by providing women access to SLD’s mentorship programs, educational workshops and scholarships.
The TMW 100 Awards aims to bring clarity to the marketing technology industry by ranking the most innovative marketing technology companies from 1st to 100th place globally. Applications are open until 25 August 2023 and the winners will be announced at the MOps-Apalooza live event in Anaheim California on 27 November 2023.
“We are thrilled to collaborate with The Martech Weekly to empower women further in the data and digital marketing fields,” said Jana Marle Zizkova, Co-founder and CEO of She Loves Data. “As the industry continues to evolve, it is vital to have diverse talent driving innovation. By providing resources and opportunities, we can equip women with the skills necessary to thrive in this dynamic landscape.”
According to a study by Women in Marketing Technology, women only occupy 26% of marketing technology leadership roles, despite studies that underline the importance of diversity in the martech space.
“Our collaboration with She Loves Data aligns with our commitment to celebrating innovation and promoting diversity in martech,” said Juan Mendoza. “The digital marketing landscape thrives on fresh ideas and diverse talent. By supporting She Loves Data’s initiatives, we contribute to narrowing the gender gap, and fostering a more vibrant and innovative industry.”
Martech providers and the companies that use their platforms can support by participating in the TMW 100 Awards, the world’s first independent awards platform that champions innovation in the global martech industry.
For more information about The Martech Weekly and the TMW 100 Awards, please visit: https://www.themartechweekly.com/tmw100/ .
New study reveals strong demand among women to upskill for the digital economy: AI, Data and Digital Analytics are the top interest areas in 2023
Chapter Lead, South Africa
Reprinted with permission. Edited by Rasyida Paddy
I strongly believe that it is our attitude to life more than our skills that leads to our success. And I live by the Serenity Prayer: “Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.”
My name is Ocea Garriock and I am the Chapter Lead for South Africa. In addition to my work for the local chapter, I have been assisting in the Leadership program for SLD volunteers. This involves coaching the Senior Leadership team, and running leadership courses on a regular basis for the leaders and team of volunteers.
I raised my hand to be part of this community as I have a passion for data and for assisting women in finding their voice and developing to their full potential. She Loves Data is the perfect platform for me to follow both passions. It has helped me to build a global network of like-minded people and to expand the impact I can have.
As many volunteers would have claimed, it is a challenge to remain motivated as a volunteer, as other areas of life place demands on our time and often take precedence over our volunteer work. It is also hard to lead a team of volunteers as they often have demanding day jobs and can’t always give enough time and focus to their volunteer work.
That said, as a community, we have to keep reminding ourselves of the reason we volunteered and the purpose we are driving towards – and in this case, the ability to lift other women in the technology space.
I often found it to be challenging as a women in the IT and data analytics industry. As women, we tend to suffer from imposter syndrome and have these negative voices in our heads that question our success and progress. I learnt how it takes self-awareness and self-confidence to overcome these challenges. We need to believe in ourselves and have an “I can” attitude. Then we need to build a network of other women, as well as men, that can support us and encourage us on our journey.
So what would my advice be to other women looking to break into the space and break the glass ceiling? Believe in yourself. Be brave and courageous. Then ask for help where you need it. Having a coach or mentor can help. Build and expand your network.
Ultimately, I thoroughly enjoy what I do and there is something to be gained from volunteering – and that is personal growth and a sense of purpose. I love working with a team of people that share my passion for developing more women into data careers. She Loves Data has connected me to many inspiring and dedicated women. I also love how it gives me a global platform to expand my contribution and impact.
Ha Giang Tran
Co-Lead, Vietnam Chapter
Reprinted with permission. Edited by Rasyida Paddy
“Math is only for smart boys”
I love Math. Dearly. I can spend hours pondering a Math problem. To twist, turn, and read the problems in so many different ways give me a sense of pure joy and order.
But the older I get, the more foreign the path to applied Math seems to a young girl.
I was selected for an advanced Math class for gifted students. In a classroom full of boys, and being one of the only 2 girls, I was just lost. I understood literally nothing on the black board.
I felt so stupid and embarrassed.
My friends were surprised that I even decided to attend that class. “Why don’t you choose something more feminine? Math is for smart boys.”
I dropped out 2 days later.
10 years later, I went for my first technical SQL training offered by She Loves Data. It was during this training where I met women from all walks of life who went through the same path as I did. The trainer, 5 years my senior, shared how she quit a 10-year career in banking to become a data analyst.
I realize how important it is to be around other women who share your journey and succeed in the path you want to pursue. And this time, I didn’t quit.
Having benefited from the exposure that I gained from my time with the organization, I decided to raise my hand and join Angélique Masse Nguyen, Duyen Dau, CPA (Aust.), Annie Duong Phan, and Hai Tran as Co-Lead for She Loves Data Vietnam chapter.
Just last month, She Loves Data Vietnam Chapter launched our data up-skilling program, which we offered free for all participants. This initiative was part of She Loves Data’s Certificate Program designed to help women who are interested in data up-skilling, especially SQL, to get a hands-on intro with experienced female analysts from Shopee, PwC, IAG and Amanotes.
We received great feedback from the program, and it gives me immense pleasure and pride to pay-it-forward and help build the community from the ground-up, as we offer women in the country a platform for them to learn and grow their technical capabilities in tech.
The original post was published on LinkedIn. Follow Giang to read more about her thoughts.
Instructor (Data Science & Marketing Analytics
Edited by Rasyida Paddy
American educator, businessman, keynote speaker and author of the bestselling book “The 7 Habits of Highly Effective People”, Dr. Stephen Covey, is known to have said, “Most of us spend too much time on what is urgent and not enough time on what is important.”
This got me thinking about how I choose to spend my time in a way that can optimize my impact on the community and the people around me.
When I came across She Loves Data (SLD) in 2018, I was attracted to the organization’s mission to inspire more women to become active contributors in a data-driven world. As a woman who comes from an accountancy background and eventually began working in business roles that require me to interact with data, I knew I have something to offer the community. And that was how I got started as a volunteer instructor for SLD’s signature courses series.
Over the past four years, I’ve benefited tremendously from the network of SLD supporters and volunteers, who inspire me and always offer me something new to learn from. After every SLD workshops I always get re-energized by the enthusiasm, curiosity and desire to learn from all the participants and volunteers!
There is no denying that volunteering comes with its own sets of challenges, one of which being giving the commitment and dedicating the time it deserves. However, this challenge can easily be tackled through effective personal time management strategies, and finding other volunteers to share the load with.
Ultimately, I personally believe that one always gets more out of volunteering than what you put in – especially when my commitment with SLD aligns with my personal and professional growth goals, it’s a perfect harmony.
Professionally, and outside of She Loves Data, I am managing a team for the first time, which comes with the typical challenges around people management, motivation, aligning the team and ensuring everyone drive towards a common goal. There is definitely no one-size-fits-all solution, so it has been important to explore my strength, weakness and personal leadership style to find an approach that feels the most authentic to me.
What I have learnt from this experience is that it’s important to be open to experiment, trying new things even if it’s outside of your comfort zone, and try to challenge your own assumptions.
So, what do I have to say to anyone looking to get into the data field? Data, when explored and utilized in the right way, has tremendous power to help optimize decision making and create new solutions. It’s also an exciting time to break into the field – today, we are seeing people from very diverse backgrounds getting involved in data and digital analytics field. So take the leap! The time is now.
Global Operations Specialist
Edited by Rasyida Paddy
One of the best things about volunteering is the great sense of accomplishment you get from serving the community and other people. And that is why I’ve chosen to raise my hand to be a volunteer as a Global Operations Specialist at She Loves Data.
Volunteering has definitely given me a strong sense of purpose, as I contribute in ways that I can towards a greater good, instead of just thinking about “What’s in it for me?”
In addition to channeling my strengths towards supporting a cause that I truly believe in, I get to meet other inspirational and driven volunteers, from whom I get to learn something new from. By being part of the She Loves Data community, I also get the opportunity to attend workshops and programs that She Loves Data runs with its partners.
That said, one of the hardest things about volunteering would be the process of getting into it. Just like a job, everyone will need to go through the process of onboarding; learning about the organization, its structures, the team, systems, and how to navigate all these to get your work done. And because everyone else is also volunteering, we have to figure a way to collaborate flexibly while everyone else is also juggling a million other responsibilities with their work and personal commitments!
But truthfully, that is all part of the fun, which helps me break the monotony and boredom I may face from time-to-time with everyday life. By volunteering, and doing online courses, I’ve found the best way to enrich myself and grow as a person.
Venetia SK Ho
Global Operations Specialist
Edited by Rasyida Paddy
As a millennial, I’m very conscious of how I contribute and give back to society. I’m
extremely grateful to be surrounded by people who inspire me to grow and be a better
person every single day.
When I came across She Loves Data back in 2020, I was super impressed by what the organization stands for, its mission and the way the community operationalized itself to inspire more women to pursue careers in data. As a data enthusiast, I knew I wanted to be part of this community. And that was how my story as a volunteer in the global operations team at She Loves Data started in July 2020.
Two years in, and I’ve learnt so much from my fellow team mates and other volunteers. During my time with She Loves Data, I am happy to have met and worked together with members from various parts of the world. Leadership and crisis management are the biggest areas of growth for me. Keeping a community engaged during the pandemic when we had
to go fully virtual was no mean feat. The fact that we persevered on and continued running the programs that we did during this period shows the level of passion and commitment from every single volunteer we have in this organization.
Like many fellow volunteers, I’ve had to learn to juggle my time and. One of the challenges about volunteering would have to be dedicating the right amount of time and energy to deliver quality work, while balancing time between families, friends and a full-time job. That said, knowing that I’m giving my time towards a worthy cause helps keep the fire burning, as
I know I am spending time meaningfully to learn and grow with a like-minded community.
Joining She Loves Data has helped me overcome some of my fears, which I encountered earlier on in my career – which include a fear of negotiation. Thanks to the experiences I have gained both from my full-time job and volunteering work, I have also learnt to be courageous and to seize opportunities to practice my skill to be a better negotiator.
So what advice do I have for other young women like myself looking to find their breakthrough in their careers and life in general? Find your tribe. I’ve truly gained so much by giving back. There is strength in community, and I know I am not alone.
Racquel Sarah Castro, MSIT
Co-Lead, She Loves Data – Manila Chapter
Edited by Nayantara Som
I vividly remember the day when an acquaintance casually asked my mother, “Is your daughter even capable of reading and writing?” That broke her heart and shattered my world.
And that was just the tip of the iceberg.
Discrimination has been a part and parcel of my life, and being treated unequally slowly led to disappointment, self-denial sometimes, and even to a situation wherein I started underestimating my capabilities. Looking back, I can’t blame myself. I was only human. However, despite all of this, I never lost hope – faith in that shinning beacon of light at the end of the tunnel.
One day, I decided to shake myself up, stop wallowing in self-pity and told myself, “I am the architect of my own destiny; the scriptwriter and the protagonist of my own story.” That was indeed the turning point in my life. I thereon decided to prove to the world that cerebral palsy will not stop me from achieving my dreams. It would not be an obstacle, but instead a springboard to my goals. It became my asset. The catalyst that infused a fire in my belly. My superpower.
And since then, it has been no looking back.
I went on to publish five self-published books and anthologies. I started a YouTube channel, wherein I featured some of my passion projects such as She Loves Data. I was featured by our senator in the Philippines, Sonny Angara in his column in Manila Bulletin. I was also featured by different local and international bloggers. My former employer, City Government of Binan, also offered a scholarship grant for me. I will be forever grateful.
People often ask me, “What kept you going?” A lot of factors, but my family was the most important factor. I had this urge to take care of my family, being the first-born child. It is this drive that has helped me achieve my goals. Yes, my journey has not been straightforward – there have no doubt been lot of ups and downs. Losing my father was one of them. It really shook me. But I had to move forward for the sake of my family, and for myself.
Joining She Loves Data has been a turning point in my life. To me it represents an ideal, a movement. A movement that empowers women and helps them stay relevant in a data-driven world. Upskilling is key if we have to thrive and progress. Being a volunteer helps me encourage women to pursue a career in data and technology, to help them walk shoulder to
shoulder with their male counterparts.
Looking forward, I have more goal posts to reach. Getting PhD degree is one of the goals that I plan to accomplish. And yes, having my own farm too. Teaching and guiding the next generation, in my own little way is on my to-do-list. Through She Loves Data I want help women to pursue a career in data and technology.
By Rasyida Paddy, with inputs from Shrishti Vaish and Jyoti Kumar Bansal
Rasyida is a mom, millennial and marketer. She is ever-curious and thrives on connecting concepts and ideas to solve problems.
With economies across Asia opening up and governments in the region recalibrating their strategies to return to normalcy in a post-COVID world, there is so much for us to look forward to. One of which is economic recovery — a key item on the forward-looking agenda for both the public and private sectors across the world.
Some interesting data points: The International Monetary Fund (IMF) projected a 4.4 percent economic growth in 2022. Specific to India, the United Nations World Economic Situation and Prospects (WESP) 2022 report forecasted a GDP growth of 6.5 percent this year.
This promise of economic rebound brings with it optimism about the job market, which was significantly impacted during the pandemic. Data from Statista shows that as of December 2021, the unemployment rate in India was recorded at nearly 8 percent.
On the flipside, the percentage of employable workers in India in 2022 saw an increase from the previous year. Women accounted for slightly more than 51 percent of employability this year. Particularly noteworthy is the fact that women have constituted a larger share of India’s employable talent than men since 2016.
Here’s another statistics worth calling out: Women make up nearly 43 percent of the total graduates in Science, Technology, Engineering and Mathematics (STEM) in India — one of the highest in the world — according to data from World Bank. The growing popularity of online learning platforms like Coursera and upGrad, especially during the pandemic, have also contributed to more female students enrolled in STEM programs. For Coursera, the share of STEM course enrolments by women learners in India increased to 33 percent in 2020 from 22 percent pre-2020, while upGrad saw a 27 percent increase.
Surely, these should be indicative of the progress that we are making towards greater gender equality in today’s economy, isn’t it?
Higher employability, however, does not necessarily translate to actual employment amongst women. Further breakdown of the data from Statista shows that the participation of women in the workforce was negligible in comparison to their male counterparts.
The Female LaborForce Participation Rate (FLFPR) has continued to fall over the last three decades — currently, the women’s workforce participation rate across India stands at 20.3 percent. Within STEM, the sector is experiencing what is called a “leaky pipeline” of women talent, with a survey by Niti Aayog revealing that 47 percent of women in the industry cited family care as a reason for refusing a challenging opportunity in their careers. As we do our groundwork and speak to women in the country, many also cited the lack of support and a strong network as reasons impeding their motivation to grow in the field.
The discrepancy between employability and actual employment, amongst women in the country has piqued the curiosity of our team here at She Loves Data, especially as we are seeing many companies investing into programs to hire more technical women this year. How can we help bridge the gap between talent availability and employment opportunities for women in thiscountry?
The answer is upskilling and learning platforms – learning pathways that will arm and equip them for a data-driven world.
Earlier in February, the Indian government announced that as part of its Union Budget 2022, it will be boosting investments and capacity for skilling initiatives, which will set the tone for a massive push to create more jobs, benefitting women predominantly. We applaud this announcement, and look forward to supporting this agenda through our platform and community.
In addition to skilling programs, organizations like She Loves Data provide women with a network of support and opportunities to connect with like-minded individuals, which we hope will give a boost in the motivation of women pursuing careers in STEM.
As the road is being paved to boost the participation of women in the country’s digital economy, it is still important to note that true impact can only be seen when women take charge and be in the driver’s seat of their career. The foundation has been set for you, and the rest of the journey is yours! The keys to the ignition are in your hands. So what are you waiting for?
Article by: Emma Foster | 02:00pm August 16 2021
Meggy Chung, Westpac’s general manager of data platforms, has a multi-pronged approach to addressing the data skills shortage. (Supplied)
If you’re already proficient when it comes to working with data, you’ll know your skills are in hot demand.
But even if you’re not, doors to data-related jobs are swinging wide open.
It’s a phenomenon spurred by companies the world over attempting to keep pace with the digitisation of everyday interactions, propelled into warp speed since the COVID-19 pandemic broke out.
“It’s a super exciting time, but it’s become a huge issue to find the right skill set,” says Jana Marlé-Zizková, chief executive and co-founder of the global data training community, She Loves Data.
“COVID has sped up in an extreme way not only how people consume, but how they communicate, search, interact – where digitalisation is playing an enormous role. Organisations are needing to adapt, not just their hiring processes but to support the constant upskilling of their people in working with data.”
It’s a challenge Meggy Chung knows well.
Since joining Westpac as general manager of the bank’s data platforms in February last year just as the pandemic began, Chung saw competition for talent heat up even more as skilled migration to Australia ground to a halt.
“Even when borders open, Australia will still have a skills shortage, more so than other parts of the world,” says Chung, who joined the bank from Singapore where she spent six years with Citibank, most recently leading its data services team.
In fact, research by Deloitte Access Economics and RMIT has found Australia needs 156,000 new technology workers in the five years to 2025 to ensure economic growth is not harmed. Globally, Korn Ferry has estimated the shortage of tech workers will represent $8.5 trillion in lost annual revenue in the decade to 2030.
Chung, who previously also worked in the UK at Barclays and Accenture, is taking a multi-pronged approach to tackle the challenge of augmenting her team to deliver on the bank’s growing pipeline of data-led projects, which she estimates will require up to 200 people over the next two years.
Besides throwing her hiring net wider to include talent in non-banking industries, she says her priorities are to rebalance her team so the majority of roles are held by permanent staff rather than vendors, build internal capability so those staff step into the more advanced data roles, and promote the idea that working in data doesn’t always mean you need a data degree.
“I have yet to speak to someone who can’t find a way into data,” she says.
“You can have an operational background, a risk background, work in reporting, analytics, marketing technology, or project delivery – they are all skills you can leverage. If people want to get into data, then chances are I will have a role somewhere.”
To help this mindset shift, Chung has spearheaded a set of initiatives, some aligned closely with her fervent commitment to getting more women into the male-dominated domain.
She’s set up “Data Gals”, an employee-led “tribe” to inspire more women across the bank to make a career shift; and partnered with global organisations with a similar mission, such as She Loves Data, a group Chung first partnered with in 2018 when at Citibank in Singapore.
New data education programs are also being rolled out for bank staff, including “tech talks” for general managers and a four-part series for interested members of the bank’s employee “clubs”, such as the 3000-plus members of under 35s professional development group The Youth Network, covering everything from how to use tools like Tableau to what the future holds for machine learning.
And to increase the bottom-up pipeline of highly sought advanced analytics skills, Chung is dialing up the bank’s focus on university graduates, adding a new data-specific stream to the bank’s existing graduate program, complementing other initiatives such as Westpac’s Young Technologist scholarship program.
“We want these graduates, not just because they come out with data skills, but because the younger generation sees data differently,” Chung says. “They intuitively know more about how and why data can be used by people and what the possibilities are.”
But, Microsoft digital advisor, Ashton Bridge, says it’s tough to interest younger people into data-centric careers – and convince them they can do the job.
“It’s all about painting a picture for what careers really look like, even if you haven’t obtained those hard technical skills, like coding,” says Bridge, who will be part of a data panel later this week for Westpac staff.
Bridge’s path to Microsoft is a case in point.
Having started her career as a laboratory assistant, working on autopsies in a hospital morgue, with aspirations to become a coroner, she says she shifted to tech after a project to overhaul the lab’s pathology IT system, and never looked back.
“I’m not a deep technical expert; I rely on people with that expertise,” Bridge says.
“My job is to bridge the gap between them and the business I’m advising to help solve their business problems. I found out I could apply my knowledge and experience into the tech world, and learn on the job, without following the traditional university path.”
Marlé-Zizková says organisations like She Loves Data play an important role in building potential candidates’ “competence, confidence and leadership” – across both soft skills (like project management) and hard skills (like coding and statistical modeling) – through a series of education workshops and webinars. Since founding the not-for-profit in Singapore in 2016, she says more than 14,000 women have taken part in training in 17 countries, including Australia.
The group also connects job-ready candidates with opportunities through “recruitment fairs”, virtual events where hiring managers showcase roles while candidates showcase their skills – a mechanism Chung says Westpac soon plans to adopt as part of its partnership with She Loves Data.
Chung says these initiatives go much deeper than simply recruiting talent for her data platforms area.
“We are on a mission to transform Westpac into a data driven organisation,” she says.
“And to do so, the whole of Westpac needs to become more data literate, so that people, for example, those in operational roles, can imagine and use data differently to improve their everyday work.”
Emma Foster is deputy editor of Westpac Wire. Prior to joining Westpac in 2013, she was a freelance writer, after spending almost 20 years in corporate affairs and investor relations, primarily in large financial services and consultancy firms, in Australia, UK, and Europe. She is also an aspiring photographer.