She Loves Data and The Martech Weekly Collaborate to Enable Women in Digital Marketing Amidst the Digital Revolution
(Singapore, July 2023) She Loves Data (SLD), a global organization with more than 25,000 members, dedicated to helping women enter and excel in the data and digital industries, has joined forces with The Martech Weekly (TMW), an industry-leading global media and research company, to drive positive change, foster diversity, and address the increasing demand for talent in the rapidly evolving digital marketing landscape.
The digital revolution has led to an explosion of marketing technologies, transforming the way businesses engage with customers. According to Chiefmartec.com, the 2023 marketing technology landscape supergraphic showcases 11,038 solutions. This is nearly twice the 6,829 solutions it reported in 2018, demonstrating the industry’s growth and complexity.
Recognizing this demand for talent, She Loves Data is committed to enabling women in data and digital marketing, by continuing to provide its popular upskilling certificate courses for free, in addition to other programs like mentoring, networking and provision of job opportunities at top martech and data companies. Studies show that gender diversity in the workforce leads to better business performance and innovation. According to McKinsey & Company, companies with diverse executive teams are 33% more likely to outperform their peers.
To support this mission, The Martech Weekly, represented by Juan Mendoza, Founder and Editor-in-Chief, will contribute a significant portion of proceeds from their inaugural TMW 100 Martech Innovators Awards to She Loves Data’s initiatives. This contribution will help support the talent gap by providing women access to SLD’s mentorship programs, educational workshops and scholarships.
The TMW 100 Awards aims to bring clarity to the marketing technology industry by ranking the most innovative marketing technology companies from 1st to 100th place globally. Applications are open until 25 August 2023 and the winners will be announced at the MOps-Apalooza live event in Anaheim California on 27 November 2023.
“We are thrilled to collaborate with The Martech Weekly to empower women further in the data and digital marketing fields,” said Jana Marle Zizkova, Co-founder and CEO of She Loves Data. “As the industry continues to evolve, it is vital to have diverse talent driving innovation. By providing resources and opportunities, we can equip women with the skills necessary to thrive in this dynamic landscape.”
According to a study by Women in Marketing Technology, women only occupy 26% of marketing technology leadership roles, despite studies that underline the importance of diversity in the martech space.
“Our collaboration with She Loves Data aligns with our commitment to celebrating innovation and promoting diversity in martech,” said Juan Mendoza. “The digital marketing landscape thrives on fresh ideas and diverse talent. By supporting She Loves Data’s initiatives, we contribute to narrowing the gender gap, and fostering a more vibrant and innovative industry.”
Martech providers and the companies that use their platforms can support by participating in the TMW 100 Awards, the world’s first independent awards platform that champions innovation in the global martech industry.
For more information about The Martech Weekly and the TMW 100 Awards, please visit: https://www.themartechweekly.com/tmw100/ .